Monitoring Competitors Pricing Strategies
Ugam Interactive releases new watch list feature in PriceTrac.

DENVER, CO, May 26, 2011 /24-7PressRelease/ -- Ugam Interactive has released the newest version of its Competitive Intelligence Solution, PriceTrac. Used by the world's largest retailers and brands, PriceTrac provides a systematic method of tracking competitors' pricing, promotions, and product assortments. Highlighted in this latest release is the "Watch List" feature. This new addition to PriceTrac allows the user to identify, track, and define alerts on specific products within their own or competitors' assortment. These alerts on Key Value Items can be based on business rules defined by each individual user.

"The Watch List feature is yet another avenue for PriceTrac to provide actionable insights into valuable competitive data." says David Schoenfeld, VP of Sales and Marketing. "For the first time, users of PriceTrac can create user defined lists of products and, in turn, merchandisers and buyers can be immediately alerted when their pricing does not meet strategy on the products that matter most. This newest feature, like the majority of the existing features, was driven through customer demand. We have the advantage of working with the world's top retailers and brands giving us unparalleled insight to how industry leading companies leverage competitive data."

Press Release Contact Information:

Nina Akindele
Ugam Solutions
Marketing Director
2290 Bella Vista Street
Denver, CO
USA 80260
Voice: (585) 857 4714
Website: Visit Our Website