CommentCaMarche acquires France's leading on-line Media, the Benchmark Group
Le Journal du Net, Le Journal des Femmes, L'Internaute, Copains d'avant

PARIS, FRANCE, October 10, 2010 /24-7PressRelease/ -- CommentCaMarche (translated into English: 'how it works'), a European leader in user-generated 'how-to' online content, with 38 million unique visitors on IT, Law-Finance and Health web destinations, has entered in exclusive negotiations for the acquisition of the Benchmark Group, the #1 independent internet media group in France, that publishes: Le Journal du Net (IT), Le Journal des Femmes (Women's Interest), L'Internaute (Leisure & General interest) and Copains d'avant (Social Network).

The combined CommentCaMarche/Benchmark Group will reach:
Worldwide- 50+ million unique visitors/month, cover 40+ countries and 6 languages (English, French, Spanish, German, Italian and Portuguese)
In France - 20+ million unique visitors/month or a reach of more than 1 out of 2 internet users. The group becomes the first Independent Media Group entering in France's top 5 Internet destinations, just after Google, Microsoft, Facebook and Orange.
Respectively created in 1996 and 1999, Benchmark Group and CommentCaMarche share the same DNA, a vision of a high-quality, practical, accessible and free internet content with the aim of informing, entertaining and assisting internet users on everyday life requests such as IT, Law-Finance, Health, Food-Cooking, Travel or Automotive.

The objective of this acquisition is to consolidate the Technology and Publishing know-how of both groups in order to speed up their expansion, especially on the 5 continents where they are already present.
Taking advantage of the world-class expertise of both companies in the subtle gathering of Communities of Specialists and in the high-quality web Content Production, the ambition of the CommentCaMarche-Benchmark Group is to:
Further enhance the quality and the audience growth of the existing web destinations and services
Create new practical products and services for online and mobile users
Accelerate its international footprint with more languages and continents

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