Tracesmart Sign the Personal Information Promise
Consumer data specialists highlight their commitment to ethical data practices

CARDIFF, WALES, February 22, 2009 /24-7PressRelease/ -- Cardiff based Tracesmart, leading suppliers of consumer tracing and data cleansing services, have signed the Information Commissioner's Office (ICO) Personal Information Promise. Tracesmart have pledged their support and compliance with the ICO initiative as part of their companywide commitment to the ethical and compliant use of personal data.

The Personal Information Promise was launched on the 28th January 2009 by the ICO to celebrate European Data Protection Day. The aim of the Personal Information Promise is to improve compliance with the Data Protection Act 1998 and help restore public faith in organisations that hold personal information. Public trust in bodies holding such information has been tarnished in recent years following multiple instances of data breaches and many organisations displaying an apparent lack of diligence when it comes to data security.

Tracesmart are keen to demonstrate their commitment to the proper use of personal data as it is at the heart of all the company's services. This includes their online consumer site, which members of the public use to trace people; and their Tracesmart Corporate suite of services, which are employed by various public, private and third sector organisations to reunite individuals with unclaimed assets, conduct online identity checks and cleanse consumer data.

Mike Trezise, Managing Director at Tracesmart, was the company's official signatory and he highlighted how signing the ICO's Personal Information Promise is very much in line with the company's data protection culture,

"Our signing of the Personal Information Promise further reinforces our commitment to ethical data usage and corporate social responsibility. As a company Tracesmart goes to great lengths to guarantee that not only is the data we supply accurate, but also stored securely and used responsibly; both internally and by our customers. Ethical data usage is paramount in our business activities and we welcome any opportunity to build both consumer and commercial confidence in companies that handle personal information."

Press Release Contact Information:

Matthew Hopkins
Tracesmart LTD
Internet Marketing Executive
2 Sovereign Quay
Cardiff, Cardiff
Wales CF10 5SF
Voice: 02920 474159
Website: Visit Our Website